TAUN

Brand strategy that drives growth. Built with leadership teams.

I'm Rasmus Taun, a brand strategist who helps ambitious companies turn clarity into commercial leverage.

For over 15 years, I've worked with founders and leadership teams to build brands that do more than look good — they drive growth, command premium pricing, and hold up as companies scale. Clients have grown valuations 12x, landed Forbes features, and built multi-million-dollar pipelines.

Here you'll find the work, the thinking behind it, and ideas on what separates brands that lead from those that follow.

And if you're a founder or marketing leader exploring brand strategy, let's talk.

Services

  • Designing strategy

    Craft a winning strategy that turns goals into action. Discover the path to business success with our expert strategic planning.

  • Brand Foundation

    Build the core of your brand. I’ve got years of experience turning companies into memorable brands with a lasting impact.

  • Creative Campaigns

    Stand out with stories that strike a chord. Engage your audience with our innovative, resonant campaign designs.

Explore services

Public relations:

I've successfully landed stories in some of the world's most read publications

I've got a knack for telling stories that resonate on a global scale, and have a proven track record of placing my client stories within the most prestigious publications.

It's about saying the right things in ways that stick, ensuring the messages not only gain traction but also leave a lasting impression where it matters most.

Selected work

Pas Normal Studios

Discover the heart of Pas Normal Studios in our immersive cycling journey. This project takes us to the serene landscapes of Lake Esrum, navigating trails and camping under the stars, all while sporting the brand's latest Escapism line. What began as a simple bike packing overnighter transformed into a captivating narrative that melded my passions for cycling and photography, illustrating the authentic connection between Pas Normal Studios and the cycling community.

Dive in to experience a less staged setting and see how compelling storytelling can redefine brand awareness.

→ Read more

Embark on a captivating journey through the lense of renowned architectural photographer, Iwan Baan, as we unfold the untold stories and unseen perspectives of the Harbin Opera House in our mini-documentary. This project exemplifies how compelling storytelling can elevate architectural appreciation and broaden audience engagement. Through this case, you'll explore how the fusion of art and storytelling can powerfully enhance brand awareness and global positioning.

A New Perspective on Architecture

FROM DANISH DESIGN TO FORBES FEATURE

Step into my journey with Stykka, where I led the launch of our innovative product, LastDesk, all the way to a prestigious feature in Forbes. Harnessing the power of compelling storytelling and striking art direction, I created an international sensation that sparked a global conversation about workspace design.

Discover how I used these strategic branding tools to not only create awareness but also drive product sales, making Stykka a recognized name in the design world.

Let’s work together

Do you have a challenge that could use a creative solution. Fill out some info and I’ll will be in touch shortly! Can't wait to hear from you!