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BRAND STRATEGY THAT DRIVES GROWTH. BUILT WITH LEADERSHIP TEAMS.
For 15 years, I've worked with founders and CEOs to build brands that do more than look good—they drive growth, command premium pricing, and hold up as companies scale.
Clients have grown valuations 12x, landed Forbes features, and built multi-million-dollar pipelines.
Here you'll find the work, the thinking behind it, and ideas on what separates brands that lead from those that follow.
If you're a founder or CEO exploring brand strategy, let's talk.
→ About Rasmus
BRANDS I’ve built with
You already know your product is strong.
The problem is your brand doesn't reflect that value.
I've spent 15 years facilitating brand processes with leadership teams at companies like Nike, Novo Nordisk, and B&O. Clients have achieved 8-figure pipelines, 12X valuation growth, and premium pricing without customer loss.
That experience means I know where companies get stuck, and how to help you navigate the hard decisions that create leverage.
Three ways I can help you build brand strategy
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The 4-Week Strategy Sprint
Transform your brand from "good product" to "premium choice" in just 4 weeks. We'll work with your leadership team to build a crystal-clear brand strategy that commands higher prices and drives measurable growth.
This is my most popular option for companies ready to build a brand that matches their ambition.
From DKK 125,000 -
2-Day Strategy Intensive
Two focused days with your leadership team where I'll facilitate you through solving your biggest strategic blocker, unclear positioning, weak differentiation, or market confusion.
I only offer this if I'm confident it will unlock at least 500,000 DKK in value for your business. Fast, focused, actionable.
From DKK 50,000
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Growth Partner
Work with me as long-term strategic partners for 6-12 months and completely transform how your brand shows up in the market.
I can only offer this to 2-3 companies per year, and only if I believe we can help you add at least 1,000,000 DKK in value.
Selected work
Pas Normal Studios
Discover the heart of Pas Normal Studios in our immersive cycling journey. This project takes us to the serene landscapes of Lake Esrum, navigating trails and camping under the stars, all while sporting the brand's latest Escapism line. What began as a simple bike packing overnighter transformed into a captivating narrative that melded my passions for cycling and photography, illustrating the authentic connection between Pas Normal Studios and the cycling community.
Dive in to experience a less staged setting and see how compelling storytelling can redefine brand awareness.
Embark on a captivating journey through the lense of renowned architectural photographer, Iwan Baan, as we unfold the untold stories and unseen perspectives of the Harbin Opera House in our mini-documentary. This project exemplifies how compelling storytelling can elevate architectural appreciation and broaden audience engagement. Through this case, you'll explore how the fusion of art and storytelling can powerfully enhance brand awareness and global positioning.
A New Perspective on Architecture
FROM DANISH DESIGN TO FORBES FEATURE
Step into my journey with Stykka, where I led the launch of our innovative product, LastDesk, all the way to a prestigious feature in Forbes. Harnessing the power of compelling storytelling and striking art direction, I created an international sensation that sparked a global conversation about workspace design.
Discover how I used these strategic branding tools to not only create awareness but also drive product sales, making Stykka a recognized name in the design world.
