I build brand strategies with leadership teams at established Danish companies.

For 15 years, I've facilitated this process with companies like Nike, Novo Nordisk, B&O, and MAD Architects—working directly with founders and leadership teams to build strategic frameworks that drive commercial outcomes.

My clients have achieved 8-figure pipelines, 12X valuation growth, and premium pricing without customer loss. Not through creative execution, but through strategic clarity that creates leverage.

The pattern I've seen:

Strong companies with excellent products often have weak brand positioning. They compete on features when they should command premium. They explain capabilities when they should articulate value.

That gap is expensive. It extends sales cycles, compresses margins, and makes growth harder than it needs to be.

Why the collaborative approach works:

Brand strategy fails when it's presented to leadership teams rather than built with them. Agencies deliver recommendations. Leadership files them away.

When you build the strategy yourself in structured workshops—making the hard decisions with an experienced facilitator, you own it. Which means you implement it.

I've spent 15 years learning where companies get stuck on those decisions and how to navigate them. That's what you're buying: the process and the experience to make strategic choices that create commercial leverage.

Background:

Economics and Management, Aarhus University. Started in China working for the Ministry of Foreign Affairs helping Danish companies enter competitive markets—where I learned that differentiation, not price, wins market share.

Spent years at MAD Architects (strategy for $2B George Lucas Museum), 3XN (sustainability and brand strategy), Designit (innovation and brand development), and Stykka (built challenger brand from startup to multi-million pipeline).

Now independent, working exclusively with leadership teams who are ready to turn brand clarity into commercial leverage.

Based in Copenhagen. Working across Denmark and internationally.