Stykka Brand DNA
Stykka: From Local Startup to Global Sensation
How did a small company like Stykka end up in the pages of Forbes and Dezeen? Well, it's all about the power of a strong brand DNA that transformed Stykka into a globally recognized name in sustainable kitchen design.
From crafting a purpose-driven narrative to making waves in the international media, this case is a testament to how strategic branding can elevate a company beyond its size.
Project Title: MAD WORKS
Client/Company: Stykka, Copenhagen
Date: 2019-2023
Objective: To launch Stykka as a pioneering force in the traditional construction industry, focusing on sustainability and circular design principles for kitchens.
My Role: As the head of brand and business development, I spearheaded the transformation of Stykka from concept to a recognised challenger brand.
Approach/Strategy: Acknowledging the construction sector's significant environmental impact, I seized the opportunity to position Stykka at the forefront of change. Our strategy centred on a purpose-driven brand DNA, championing sustainable kitchen solutions and advocating for industry-wide circularity.
Process: I crafted a compelling narrative around Stykka’s mission to combat wasteful practices, emphasising durability, sustainability, and innovative design. This story became the cornerstone of our brand, guiding our marketing, product development, and customer engagement strategies.
Outcome/Results: Stykka’s distinct brand message resonated deeply with our audience, leading to substantial orders from Denmark’s leading developers, international awards, and coverage in prestigious publications like Forbes and Dezeen.
Reflection/Lessons Learned: Building a strong, purposeful brand DNA is a marathon, not a sprint. It requires meticulous strategy, patience, and creativity. The journey reaffirmed the value of a solid brand foundation in driving financial success and making a meaningful impact.
